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EPISODE DESCRIPTION

Are you looking to build a platform and audience through content creation but not sure where to begin? In this episode, we chat with guest Landon Poburan about his experiences and insights on how to create and grow your digital presence by focusing on consistent, authentic content.

In this episode, you’ll discover:

• How overthinking can hinder progress, and the benefits of emphasizing consistency in building a platform and audience.

• The significance of focusing on small wins, removing unrealistic expectations, and prioritizing audience-building before monetization.

• Strategies for generating email subscribers, including utilizing social media, lead magnets, and ads.

• The value of creating content based on data and audience engagement, while reflecting on the unpredictability and accidental success in social media.