ROI no longer just means return on investment. Today, it also stands for revenue operations intelligence, which is all about how insights meet education and algorithms are used to help marketers target key personas in order to get ahead of the competition. It’s a game-changer, and People.ai CMO, Justin Shriber describes it as the ultimate tool for marketers.

“It's the needle and the haystack problem, and we now have metal detectors that make it a lot easier.”

People.ai is an intelligence platform designed to help enterprises align their sales and marketing goals through the assistance of A.I. in order to solve those tricky problems. On this episode of Marketing Trends, Justin explains what it means to be the CMO of the company, and, he details how marketers should be using A.I. to help them with key tasks. Plus, he talks about how user-generated content has changed over the last five years, and he reveals the role experiential marketing should be playing in your overall marketing strategy.

Main Takeaways:

Time To Up Your Game: Five years ago, there was a rush to create authentic content that showed your consumers who you were, and marketers depended on customers to deliver a lot of that content. While user-generated content is authentic, the quality of that content can be compromised, so marketers need to find a way to strike a balance between high-quality and truly authentic content.
It’s About Experiences: Experiential marketing is about creating unique experiences catered to your audience’s desires, and sometimes that means that the experience you curate has very little to do with your company or product — and that’s okay. The best companies have turned this tactic into a unique way to humanize client relationships.
Where A.I. Fits: When aligning your sales and marketing strategy, A.I. should be utilized in a way that helps sales and marketing teams engage their clients, while simultaneously ingesting information that helps identify key personas and orchestrate strategies that helppower growth.

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