In this episode, Katie and Ilana talk to Kat Irannejad, the director and founder of Totally Reps, an illustration and creative production agency representing and advocating for a diverse roster of artists while cultivating long-lasting client friendships.

Kat shares valuable insights about art representation and the dynamics between artists and agents. The discussion touches on curating artists, nurturing relationships, and the importance of having a unique point of view in the creative industry. She also emphasizes the value of collaboration in fostering successful partnerships between artists and agents.

If you’ve been thinking of working with an art agent, Kat’s answering your questions in this episode.

All that and more when you listen to this episode:

• Kat’s love for connecting people led to her career as an art agent

• How artistic backgrounds can be a huge benefit to art agents

• The value of collaboration, trust, and mutual respect in the artist-agent relationship — why there should be ‘no hierarchy’

• How curating artists for representation involves achieving a balance between young talents and established artists

• The importance of understanding your point of view in the highly competitive field of art and commissions

• Why some artists might not be a good fit for working with an agent and how mindset, attitude, and trust matter

• The nature of creative briefs and how they can vary widely

• The significance of playing the long game in building relationships and leaving a positive impression – planting seeds

• An art agent's role in advocating for and supporting artists

• Why strengthening your online presence and maintaining your portfolio benefits artists

• Balancing artistic context and visual impact in portfolios

• Kat’s advice on following your passion and embracing authenticity to attract the right audience

Connect with Katie & Ilana from Goodtype

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Connect with our guest:

Instagram: Kat Irannejad

LinkedIn: Kat Irannejad

Email: kat@totallyreps.com

Totally Reps: Totally Reps

Instagram: TOTALLY REPS

Linkedin: TOTALLY REPS

Mentioned in this episode:

David Owens - Contract Illustrator and Art Director

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