**Enhancing Skills**

According to the legendary sales guru Brian Tracy, "Approach each customer with the idea of helping him or her solve a problem or achieve a goal, not of selling a product or service." It encapsulates the essence of sales today: solution-oriented selling rather than product-oriented selling. Training programs empower salespeople to gain this perspective, which enhances their sales skills to meet the evolving needs of customers effectively.

A study by the Sales Management Association revealed that 50% of salespeople who complete high-quality training can improve their closing rate. Hence, investing in sales training equips your team with the requisite skills, which subsequently boosts sales performance.

**Building Confidence**

Zig Ziglar, another famous salesperson and motivational speaker, once said, "Timid salesmen have skinny kids." This is a humorous way to state a profound truth: confidence in selling is critical. Sales training programs boost self-confidence, enabling salespeople to face potential clients more assertively and negotiate deals more effectively.

A research study conducted by the Sales Readiness Group confirmed that well-trained salespeople are 50% more likely to meet or exceed their sales quotas than untrained peers.

**Developing Professionalism**

Jordan Belfort, the 'Wolf of Wall Street', emphasized, "The only thing standing between you and your goal is the story you keep telling yourself as to why you can't achieve it." Sales training programs assist in shedding these self-limiting beliefs, fostering professionalism.

IBM’s Smarter Workforce study showed that employees in the top 25% of business units who received extensive training had a 23% higher income than those in the bottom 25% with less training.

**Improving Communication**

As Jill Konrath, a sales strategist, noted, "Your biggest competitor is the status quo. Your prospects are afraid of change and will delay making a decision as long as they can." Sales training helps salespeople effectively communicate value propositions and overcome client inertia, thus triggering a change.

According to a report by the American Society for Training and Development, companies that offer comprehensive training enjoy a 218% higher income per employee than those without formalized training.

**Creating Resilience**

Tom Hopkins, a sales training pioneer, once asserted, "I am not judged by the number of times I fail, but by the number of times I succeed. And the number of times I succeed is in direct proportion to the number of times I can fail and keep on trying." Sales training cultivates resilience and adaptability, critical traits for enduring the inevitable ups and downs of the sales profession.

Data from the National Sales Executive Association indicates that 80% of sales require five follow-up calls after a meeting. Without the resilience to persist in the face of rejection, many sales opportunities could be missed.

In conclusion, sales training is an essential investment in your business. It empowers your sales force with the skills, confidence, professionalism, communication ability, and resilience necessary to close deals and drive your company's growth. The measurable difference in income between trained and untrained salespeople further underscores the paramount importance of comprehensive sales training.

We aim to help individuals and organizations to raise their bars and be on a journey of continuous improvement. Therefore it is important that you know your own values and align yourself with a company that shares those and has a culture that you can get behind.

Are you ready to Raise Your BARS and be the person you want to become?

We want you to become the best version of yourself and to do that you have to break away from the limiting beliefs that other people impose on you and step into your greater self.

We invite you to join our Facebook group, Raise Your Bars - Personal Growth Solutions, and if you are ready to reprogram your current belief systems, click here to watch our free webinar where we introduce the 5-Shifts or visit our website by clicking here.

Our aim is to help individuals and organizations to raise their bars and be on a journey of continuous improvement. Therefore it is important that you know your own values and align yourself with a company that shares those and has a culture that you can get behind.

Are you ready to Raise Your BARS and be the person you want to become?

We want you to become the best version of yourself and to do that you have to break away from the limiting beliefs that other people impose on you and step into your greater self. If you are an aspiring leader or a leader who wants to continue growing to be the best you can be we encourage you to visit and subscribe to the Stand Up Leaders YouTube channel.

We invite you to join our Facebook group, Raise Your Bars - Personal Growth Solutions, and if you are ready to reprogram your current belief systems, visit our website by clicking here.