In this episode, Bruce Friedrich speaks about the work he and his team have done to create a global movement to shift humanity towards a sustainable diet.

It's an incredibly tactical discussion about setting vision, building ecosystem, creating a business model, and measuring success, and regardless of what your own mission is, I am sure you will find a way to take the lessons he shares to apply to your building (or scaling) your own!

Timestamps:

00:12 Welcome to Sustainability Ambassador Podcast

00:30 Bruce Friedrich Introduction

00:58 - Founding story of Good Food Institute (GFI)

02:10 - Creating the plant-based ecosystem (policy, science, and industry)

03:45 - Be clear about objectives and measuring progress

05:30 - GFI's global battle cry and executing against vision

08:00 - GFI's business model and donor segmentation

09:20 - The value proposition to donors

10:58 - The challenges of transitioning consumers towards plant-based

14:00 - Scaling up the adoption curve

15:30 - Advice to aspiring entrepreneurs & ambassadors

About Bruce:

Bruce Friedrich serves as GFI’s chief thought leader and relationship-builder, working in close partnership with GFI’s global teams and food system stakeholders around the world.

Bruce oversees GFI’s global strategy, working with and across all of GFI’s international teams (Asia Pacific, Brazil, Europe, India, Israel, and United States) to ensure that GFI is maximally effective at implementing programs that deliver mission-focused results. Bruce is a TED Fellow, Y Combinator alum, 2021 “American Food Hero” (EatingWell Magazine), and popular speaker on food innovation. He has penned op-eds for the Wall Street Journal, USA Today, Los Angeles Times, Wired, and many other publications.

Follow Bruce:

Website: https://gfi.org/

LinkedIn: https://www.linkedin.com/in/brucegfriedrich

Facebook: https://www.facebook.com/brucegfriedrich

Twitter: https://twitter.com/BruceGFriedrich

About Collective Responsibility

Based in Shanghai, Collective Responsibility is a strategic advisory firm founded by Richard Brubaker, one of Asia’s most recognized authorities on sustainability, innovation and responsible leadership.

Founded with the fundamental belief that a sustainable world can only be achieved through awareness of issues, finding tangibility in business cases, and development of cross-sector collaboration, Collective Responsibility acts as a knowledge base, catalyst, and facilitator between stakeholders.

Our mission is to:

– Create a knowledge base and catalyze discussion of issues related to the development of civil society, business sustainability and social development in Asia.

– Develop tangible interests, engagement, and action on issues of sustainability (economic, environmental and societal).

– Develop organizational capacity with the aim to help create stable and profitable enterprises.

Follow Us:

Website: http://www.coresponsibility.com

Facebook: https://www.facebook.com/CollectiveRe...

LinkedIn: https://www.linkedin.com/company/coll...

Twitter: http://www.twitter.com/beyondbau

WeChat: http://www.coresponsibility.com/wechat/

Contact Us:

Social@coresponsibility.com

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