In this episode of 'Now That’s Significant,' host Michael Howard, Head of Marketing at Infotools, engages in an insightful conversation with Stefanie Zammit, Director of Analytics and Insight at Bang & Olufsen, who has a diverse career background spanning top audio brands like Starbucks, Marks and Spencer, and The Times, as well as agencies like Ipsos and Quadrangle Research Group.

The episode delves into Stefanie's career journey, which sees her reflect on some the lessons she has learned along the way, and what she would love to have known earlier as a market researcher.

Key takeaways from this episode:

1. Career Path and Industry Engagement: Stefanie emphasizes the importance of staying connected with the industry, even as one gains seniority and becomes busier with leadership responsibilities.

2. Challenges of Client-Side Roles: Stefanie discusses the difficulty of keeping up with technological advancements and vendor capabilities while working client-side, highlighting the importance of industry events and networking.

3. Value of Diverse Experience: Stefanie shares how her varied background across different sectors and roles has equipped her with a broad perspective, stressing the value of being a generalist in market research.

4. Importance of Methodology Flexibility: She cautions against rigid, off-the-shelf methodologies, advocating for flexible research designs that can adapt to a company's evolving needs.

5. Integration of Research and Data: Stefanie underscores the potential of integrating market research with internal data to gain deeper insights and a more comprehensive understanding of consumer behavior.

For latest insights and trends in market research, check out more episodes of 'Now That’s Significant' on major podcast platforms and stay informed about the evolving landscape of consumer behavior and technology.

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Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world’s leading brands the tools they need to better understand their consumers, customers, organization, and market.

www.infotools.com

Established in 1990, we work with some of the world’s top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz.

Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies.

While we don't facilitate market research surveys, we make it easy for to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively.

One of the most powerful features of Harmoni is Discover, a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can’t.

Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can’t. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool.