w can marketing professionals maximize their impact on consumers? Jennifer Griffin Smith, the CMO at Brightcove, suggests the answer lies in the power of video. Tune in to hear what strategies Jennifer is championing at the video platform and solutions company and how marketers across the industry can step up their game!

Tune in to learn:

The importance of storytelling in marketing (4:40)
How to start thinking and acting like a media company (6:15)
What mistakes are companies making regarding video? (13:50)

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In this age of fast-moving, immersive and interactive media, how can marketing professionals maximize their impact on consumers? Jennifer Griffin Smith, the CMO at Brightcove, suggests the answer lies in the power of video. Tune in to hear what strategies Jennifer is championing at the video platform and solutions company and how marketers across the industry can step up their game!

Tune in to learn:

The importance of storytelling in marketing (4:40)
How to start thinking and acting like a media company (6:15)
What mistakes are companies making regarding video? (13:50)