Host today Michael Howard was joined on Now that’s Significant by Tchicaya Brooks, the Founder and CEO of TRIBE Insights, who is passionate about providing groundbreaking research to make good business decisions and policy recommendations on how to remedy experience disparities in the Black community.

With almost 30 years of experience as an Applied Psychologist in corporate and government settings, Tchicaya has an extensive background in psychometrics, advanced analytics, and survey-based research, empowering TRIBE to offer unparalleled insights for business decisions.

The main topic that Tchicaya and Michael discussed was the future of work, and how market researchers can use a combination of insights and psychology to help keep humans at the heart of all that organizations do.

Since the pandemic clearly, how we work, where we work, and how we innovate have all changed.

Technology has been crucial in helping brands scale their ability understand people. It's therefore essential that organizations embrace technology so they can relevantly communicate and engage with both employees and consumers.

It's for this very point that will ensure that market researchers will continue to play key roles in their organizations, as long as they keep providing that understanding and insight to stakeholders within their sphere.

We hope you enjoy the episode.

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