In this episode of the Sustainable Ambassador Podcast, we speak with author Adam Minter about his experience telling the story of waste and sustainability.

About Adam Minter

Adam Minter is a columnist with Bloomberg Opinion, where he writes about emerging markets, technology, waste, and other topics. From 2002 to 2014, he was based in Shanghai, where he covered the trans-Pacific trade in recycling; he continued that coverage from Kuala Lumpur, where was based from 2014 until Covid.

His first book, "Junkyard Planet: Travels in the Billion Dollar Trash Trade," is an insider's look at the world of globalized recycling. His most recent book, "Secondhand: Travels in the New Global Garage Sale" is a deep dive into the secondhand economy that thrives around the world.

Timestamps:

00:15 - Welcome to Sustainability Ambassador Podcast

00:51 - Adam Minter Introduction

02:00 - Definitions of waste

03:30 - The economics of recycling

04:30 - Sustainability and promoting reuse of products & materials

06:25 - Telling the story of waste

07:30 - Maintaining the engagement of readers (over time)

08:12 - Creating a connection with readers without moralizing the issues

09:25 - Highlighting the shades of grey & driving productive conversations

11:40 - Fact check, digging into the details, and learning to surprise readers

13:02 - Respect the readers, and share the journalistic experience to educate them

14:30 - Shaming readers is a mistake

15:35 - Engaging readers through writing books & articles

16:40 - Be substantive

17:45 - Advice to journalists, activists, and industry communicators

Follow Adam

Linkedin: https://www.linkedin.com/in/adam-minter-312156198/

Twitter: Twitter.com/adamminter

About Collective Responsibility

Based in Shanghai, Collective Responsibility is a strategic advisory firm founded by Richard Brubaker, one of Asia’s most recognized authorities on sustainability, innovation and responsible leadership.

Founded with the fundamental belief that a sustainable world can only be achieved through awareness of issues, finding tangibility in business cases, and development of cross-sector collaboration, Collective Responsibility acts as a knowledge base, catalyst, and facilitator between stakeholders.

Our mission is to:

– Create a knowledge base and catalyze discussion of issues related to the development of civil society, business sustainability and social development in Asia.

– Develop tangible interests, engagement, and action on issues of sustainability (economic, environmental and societal).

– Develop organizational capacity with the aim to help create stable and profitable enterprises.

Follow Us:

Website: http://www.coresponsibility.com

Facebook: https://www.facebook.com/CollectiveRe...

LinkedIn: https://www.linkedin.com/company/coll...

Twitter: http://www.twitter.com/beyondbau

WeChat: http://www.coresponsibility.com/wechat/

Contact Us:

Social@coresponsibility.com

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