In this episode, we speak with CB Bhattacharya about his work to help businesses, and business leaders, to incubate, launch, entrench sustainability into their business, and the opportunity for academia to be a powerful stakeholder along this journey.

Timestamps

00:09 Welcome to Sustainability Ambassador Podcast

00:45 - CB Bhattacharya Introduction

03:15 - Current state of sustainable leadership

04:20 - What's driving brands/ leaders towards sustainability

05:00 - Role of academia to support/ catalyze sustainablity in leadership

06:05 - Building the Center for Sustainable Business at Universtiy of Pittsburgh

06:45 - Center for Sustainable Business work steams & activities

07:30 - Integrating the center across University of Pittsburgh, and the wider student body

08:55 - Vision for Center for Sustainable Business and sustainable leadership

10:30 - Small Actions Big Difference

14:00 - Purpose of business & sustainable leadership

15:25- Power of academia to equip students to future of business

16:05 - Advice to future center leaders

About CB

CB Bhattacharya is the Director of the Center for Sustainable Business and the H.J. Zoffer Chair in Sustainability and Ethics at the Katz Graduate School of Business, University of Pittsburgh.

He is a world-renowned expert in business strategy innovation aimed at increasing both business and social value. His research and teaching focuses specifically on how companies can use underleveraged “intangible assets” such as corporate identity, reputation, corporate social responsibility and sustainability to strengthen stakeholder relationships and drive firm market value.

He is co-author of the book Leveraging Corporate Responsibility: The Stakeholder Route to Maximizing Business and Social Value and co-editor of the book Global Challenges in Responsible Business, both published by Cambridge University Press.

Follow CB

Website: https://www.sustainablebusiness.pitt.edu/

LinkedIn: https://www.linkedin.com/in/cbbhattacharya/

Twitter: https://twitter.com/cbsuite

About Collective Responsibility

Based in Shanghai, Collective Responsibility is a strategic advisory firm founded by Richard Brubaker, one of Asia’s most recognized authorities on sustainability, innovation and responsible leadership.

Founded with the fundamental belief that a sustainable world can only be achieved through awareness of issues, finding tangibility in business cases, and development of cross-sector collaboration, Collective Responsibility acts as a knowledge base, catalyst, and facilitator between stakeholders.

Our mission is to:

– Create a knowledge base and catalyze discussion of issues related to the development of civil society, business sustainability and social development in Asia.

– Develop tangible interests, engagement, and action on issues of sustainability (economic, environmental and societal).

– Develop organizational capacity with the aim to help create stable and profitable enterprises.

Follow Us:

Website: http://www.coresponsibility.com

Facebook: https://www.facebook.com/CollectiveRe...

LinkedIn: https://www.linkedin.com/company/coll...

Twitter: http://www.twitter.com/beyondbau

WeChat: http://www.coresponsibility.com/wechat/

Contact Us:

Social@coresponsibility.com

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