ntsbakery.com/" target="_blank" rel="noopener noreferrer nofollow">Fancypants, a delicious crispy cookie brand using high-quality ingredients with an elevated twist. She originally started Fancypants as a decorative cookie company in Massachusetts in 2004, along with creating her own manufacturing facility to ensure quality control and scale the business. Maura evolved the company with her husband and COO Justin Housman into a premium CPG cookie brand in December 2023. With sustainability top of mind for Maura, she’s proud that Fancypants is a zero-waste, upcycled cookie brand.

We chat all about the journey Maura has taken on the past 20+ years, her latest evolution, and the growing importance of upcycled goods in CPG products + manufacturing.

IG: fancypantsbaker | fancypantsbakery.com

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Maura Duggan is the founder and CEO of Fancypants, a delicious crispy cookie brand using high-quality ingredients with an elevated twist. She originally started Fancypants as a decorative cookie company in Massachusetts in 2004, along with creating her own manufacturing facility to ensure quality control and scale the business. Maura evolved the company with her husband and COO Justin Housman into a premium CPG cookie brand in December 2023. With sustainability top of mind for Maura, she’s proud that Fancypants is a zero-waste, upcycled cookie brand.

We chat all about the journey Maura has ta