Natalie Hanson encourages design leaders to play the long-game, challenges designers to be less myopic, and shares the struggle of stepping back from work to focus on her health.

Highlights include:

⭐ Why is it important for design leaders to be patient and persistent? ⭐ How do you tell someone they’re not ready for what they’ve asked for? ⭐ Should other people in our organisations care about users? ⭐ How did Christian Madsbjerg, founder of ReD Associates, help you? ⭐ When and how do you make the case for user research?

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Who is Natalie Hanson?

Natalie is a Principal at ZS, a 12,000 strong global professional services firm with more than 35 years of experience delivering products that create customer and company value.

At ZS, Natalie leads a global human-centred design, research and engineering team of over 250 people. Out and proud since 1986, she is also the executive sponsor of ZS’ global LGBTQ+ community.

Before joining ZS, Natalie was the Senior Director of Strategic Programs & UX Consulting at SAP, where she oversaw a portfolio of programs within the Knowledge Management function.

Natalie is also the founder of AnthroDesign, a community of people working in UX and using ethnographic methods, Natalie has worked tirelessly for the past 20 years to bring people from across design and anthropology together.

Her efforts have helped to spawn the EPIC conference, which aims to advance the value of ethnography in industry, as well and a number of books.

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Find Natalie here:

LinkedIn: https://www.linkedin.com/in/nataliehanson/ Twitter: https://twitter.com/ndhanthro Website: https://nataliehanson.com/

AnthroDesign:

Website: https://anthrodesign.com/

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Hosted by Brendan Jarvis:

LinkedIn: https://www.linkedin.com/in/brendanjarvis/ Website: https://thespaceinbetween.co.nz/ Twitter: https://twitter.com/brendanjarvis/