In this episode, Katie and Ilana sit down with Phoebe Cornog, the owner of Pandr Design Co. Pandr is a design studio that specializes in creating custom murals for businesses around the globe. Phoebe is best known for her vivid murals and distinctive letterforms as well as her transparency around sharing business and pricing tips with other artists in the industry.

In this episode, Phoebe shares her insights on setting prices for murals, navigating the complexities of managing money, and understanding the importance of insurance for artists. The conversation also explores achieving balance between ambition and avoiding burnout, celebrating accomplishments, and the value of financial planning for artists. Phoebe's positive energy and healthy headspace are a real breath of fresh air!

Here's what you’ll find in this episode:

• How Phoebe priced her artwork in early years and advice for newcomers — starting small without underpricing

• Influential factors for mural pricing such as wall texture, client, and complexity

• The importance of insurance and liabilities for muralists

• Balancing ambition and burnout

• Celebrating wins while reaching for more

• Dealing with imposter syndrome and self-doubt

• The role of strategic financial planning in achieving business success

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Connect with our guest:

Instagram: Phoebe (Cornog) Nelson

TikTok: Phoebe (Cornog) Nelson

Pandr Design Co.

Instagram: Graphic Design & Murals

Mentioned in this episode:

Adobe MAX

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