Many advertising agencies believe that sexy is what sells in today's marketplace, but Travis Chambers, Chief Media Hacker and Founder of Chamber.Media, takes a different approach. He believes that understanding and relating to the audience is what makes a good advertising campaign: "We all want to be working on the cool, sexy thing." Travis says. "But I've seen some of the stuff that's not very sexy do really well. It's all about performance".

On this episode of Marketing Trends, Travis sits down with Ian Faison to discuss his philosophy about what makes a marketing campaign great and how Chamber.Media differentiates itself from the competition. Travis discusses virality and social media, and also how to integrate these new forms of marketing with more traditional campaigns.

Links:

Full Notes & Quotes: http://bit.ly/2qqELhO

Travis’s LinkedIn: http://bit.ly/2MrQ4yD

Travis’s Twitter: http://bit.ly/2VTZar6

Chamber.Media: http://bit.ly/33HGVrx

3 Key Takeaways:

- Marketing is not always about what is sexy; it’s about connecting with and relating to the audience.

- Social ads are a great way to reach your target audience, but they’re not the only way and should be used in the context of a wider campaign.

- The biggest challenge in marketing is making people care about ads. Emotion is the key to accomplishing this.

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