In this Episode of the Sustainability Ambassador Podcast, we speak with Elin Bergman, COO of Cradlenet, about the work she is doing to drive awareness of the circular economy and help leaders overcome nine key barriers to this transition.

It is a position she came into after building a successful "corporate" career, and realizing that she wanted to use her tools to "save the world".

In the years since, she has worked with stakeholders to better communicate the economics and science of circularity, and overcome the nine transitional barriers.

At the end of our conversation, we speak to the HUGE need for young professionals, and the skills and mindsets needed to thrive in the space.

Timestamps:

00:15 - Welcome to the Sustainable Ambassador Podcast

00:55 - Elin Bergman Introduction

01:15 - Introduction to Circular Economy

01:55 - Moving from a Corporate Career into Circularity

02:45 - Transferring Skills from Corporate

03:55 - Leading Stakeholders - What Catalyzes Them

05:20 - The Business Case (and Models) for Circularity

06:25 - Barriers to Implementation

07:35 - Corporate Stakeholders (Leaders vs Laggers)

08:45 - The 13 Rs of Circularity

10:00 - Managing Expectations and Implementing Solutions

11:05 - Empowering the Next Generation

12:35 - Regulations & Regulators

13:55 - Advice to Aspiring Circularity Professionals

About Elin:

Elin Bergman is known for being the Circular Economy Queen of Sweden.

She is one of the co-founders of the Nordic Circular Hotspot, and currently serves as the COO and spokesperson of the Swedish circular economy network Cradlenet.

For many years she worked as WWF Sweden’s circular economy expert, where she developed the international circular economy network Baltic Stewardship Initiative, to enable the recirculation of nutrients in the Baltic Sea region in the agri-food sector.

She has previous experience as Marketing and Communications Manager at the sustainability consultancies Tricorona and Respect in Stockholm.

Follow Elin:

Webpage - http://www.cradlenet.se/

LinkedIn - https://www.linkedin.com/in/elinbergman/

Facebook - https://www.facebook.com/cradlenet

About Collective Responsibility

Based in Shanghai, Collective Responsibility is a strategic advisory firm founded by Richard Brubaker, one of Asia’s most recognized authorities on sustainability, innovation and responsible leadership.

Founded with the fundamental belief that a sustainable world can only be achieved through awareness of issues, finding tangibility in business cases, and development of cross-sector collaboration, Collective Responsibility acts as a knowledge base, catalyst, and facilitator between stakeholders.

Our mission is to:

– Create a knowledge base and catalyze discussion of issues related to the development of civil society, business sustainability and social development in Asia.

– Develop tangible interests, engagement, and action on issues of sustainability (economic, environmental and societal).

– Develop organizational capacity with the aim to help create stable and profitable enterprises.

Follow Us:

Website: http://www.coresponsibility.com

Facebook: https://www.facebook.com/CollectiveRe...

LinkedIn: https://www.linkedin.com/company/coll...

Twitter: http://www.twitter.com/beyondbau

WeChat: http://www.coresponsibility.com/wechat/

Contact Us:

Social@coresponsibility.com

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