But how is that tradition changing in today’s digital world? Lachlan Davidson is the Head of Digital and Marketing for Memories Group Limited, a leader in the burgeoning digital legacy industry. Lachlan joins us to discuss how technological innovation is opening the door to new possibilities in the memorialization space and shares the joys and challenges of growing a category as a marketer.

Tune in to learn:

Memories Group Limited’s services (4:20)
Creating and growing a new marketing category (21:50)
The technology that exists that will enhance how Memories Group serves customers (36:20)

Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

1e:T48d,

Memorializing a lost loved one is a longstanding human custom. But how is that tradition changing in today’s digital world? Lachlan Davidson is the Head of Digital and Marketing for Memories Group Limited, a leader in the burgeoning digital legacy industry. Lachlan joins us to discuss how technological innovation is opening the door to new possibilities in the memorialization space and shares the joys and challenges of growing a category as a marketer.

Tune in to learn:

Memories Group Limited’s services (4:20)
Creating and growing a new marketing category (21:50)
The technology that exists that will enhance how Memories Group serves customers (36:20)

Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for