What research problems can analytics help you to solve? How can you avoid biasing quantitative data? And, is there any reason to return to moderated in-person testing when COVID-19 is over? Luke Hay shares with us his perspectives on those questions. Luke is the User Research Director at Fresh Egg, in Brighton (UK). He also consults privately. As someone with a keen appreciation for analytics in UX research, Luke provides highly regarded training on the subject. He’s even written a book about it, “Researching UX: Analytics”, that was published in 2017. Luke’s mission is to help UXers to make a significant and measurable impact through their work. ====== Check Luke out here: Website: http://www.lukehay.co.uk/ Twitter: https://twitter.com/hayluke LinkedIn: https://www.linkedin.com/in/hayluke/ Medium: https://medium.com/@hayluke Researching UX: Analytics Learn more at: http://www.lukehay.co.uk/the-book/ Available for purchase from:

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