Today we have with us Jigar Shah, co-founder 82 Degree East, a skin care brand that he started along with Deepika Padukone.

Jigar's journey, from an investment manager at a VC firm to managing investments for Deepika Padukone and finally co-founding a self-care brand with her, is nothing short of captivating.

Jigar shares how the idea of starting 82°E came to life. Despite having Deepika Padukone as a co-founder, Jigar and Deepika veered away from banking solely on star power.

They concentrated on creating a unique skincare brand committed to satisfying real consumer needs. From establishing an R&D center in Bangalore, catering to a global audience, Jigar also talks about how he and Deepika tackled the design and marketing aspects of their brand to differentiate it in a saturated marketplace.

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CHAPTERS: -
00:00:00 - Intro
0:02:21 - 0:04:59 - Jigar's Skincare Routine
0:05:00 - 0:07:58 - Life as a Founder
0:07:59 - 0:13:59 - Indian Entrepreneurs Jigar Admires
0:14:00 - 0:15:11 - How Jigar Met Deepika Padukone
0:15:12 - 0:16:33 - Jigar's First Investment Endeavors
0:16:34 - 0:22:09 - The Birth of 82E
0:22:10 - 0:23:49 - Managing Consumer Expectations with a Celebrity Co-founder
0:23:50 - 0:27:37 - Jigar's Business Relationship with Deepika
0:27:38 - 0:30:43 - Mistakes to Avoid as a Founder
0:30:44 - 0:33:50 - Rapid Fire Questions
0:33:51 - 0:37:41 - Unique D2C Processes at 82E
0:37:42 - End - Unexpected Challenges in the Business Journey

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