This week’s episode is about India’s Gold Obsession, Pitching to Anushka Sharma, and Silver Jewellery’s $4 billion Business as we welcome GIVA’s Co-founder Ishendra Agarwal to the Neon Show!

History of Gold & Silver As A Stored Value!

Why Does South India Love Jewellery So Much?!

How Has Perception Of Jewellery Changed?

How Did GIVA Pitch To Anushka Sharma?

All these JUICY topics and more in this HONEST & DETAILED conversation about India’s jewellery industry. A deep dive into how jewellery became such a large part of Indians’ lives & whether silver can eventually take over the jewellery sector in India… Tune in NOW!

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Siddhartha Ahluwalia, Founder, Neon Fund & Host, The Neon Show
Twitter: https://twitter.com/siddharthaa7
LinkedIn: https://www.linkedin.com/in/siddharthaahluwalia/
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*Sponsor Shout Out*

Looking to build a differentiated tech startup with a 10X better solution? Prime is the high-conviction, high-support investor you need. With its fourth fund of $120M, Prime actively works with star teams to accelerate building great companies.

To know more, visit https://primevp.in/!

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CHAPTERS

[00:00] - Precap
[01:09] - Introducing Ishendra Agarwal, founder of GIVA
[01:42] - History of Gold & Silver As A Stored Value!
[05:19] - Evolution Of Gold & Silver In India!
[09:04] - % of India That Invests In Jewellery
[12:09] - Early Days Growing Up In Agra
[13:29] - The GIVA Journey
[19:55] - How Did GIVA Become Such A Recognizable Brand?
[22:44] - Pitching To Anushka Sharma!
[26:13] - Breaking Down India’s Jewellery Sector
[30:02]- Why Are Making Charges So High For Silver?
[32:17] - How Do Silver Brands Solve For Low Average Order Values?
[35:25] - Breaking Down GIVA’s Revenue Structure
[36:55] - Why Does South India Love Jewellery So Much?!
[39:23] - How Has Perception Of Jewellery Changed?
[44:34] - Will Made To Order Be The Future Of The Jewellery Sector?
[46:47] - North India vs South India: Observations On Jewellery
[52:01] - Can Tanishq Take Over Market Share For Jewellery In India?
[56:26] - Concluding Remarks

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*Sponsor Shout Out*

Looking to build a differentiated tech startup with a 10X better solution? Prime is the high-conviction, high-support investor you need. With its fourth fund of $120M, Prime actively works with star teams to accelerate building great companies.

To know more, visit https://primevp.in/!

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