Indi Young challenges us to unlock the potential of the problem space, to be business-wise when engaging with stakeholders, and to listen deeply to learn peoples’ purposes.

Highlights include:

- Why are we so obsessed with solutions in software? - What do we need to ask ourselves before running research? - Can we expect business stakeholders to trust qualitative data? - What does it mean to listen deeply and why is it important? - Is Big Tech morally bankrupt?

======

Who is Indi Young?

Indi is an independent qualitative data scientist, problem space researcher, coach and consultant. She’s also a globally recognised leader in inclusive product strategy and author, and if you’ve used opportunity maps and mental model diagrams - you can thank Indi.

Her books, Practical Empathy and Mental Models, have helped design and product people around the world to create more human-centred experiences and to understand - in practical terms - what it means to put people before technology.

Before becoming an independent consultant, Indi was a founding partner of Adaptive Path, one of North America’s most well known user experience agencies.

======

Find Indi here:

LinkedIn: https://www.linkedin.com/in/indiyoung/ Twitter: https://twitter.com/indiyoung/ Website: https://indiyoung.com/

Indi’s books:

📙 Practical Empathy - For Collaboration and Creativity in Your Work: https://indiyoung.com/books-practical-empathy/

📗 Mental Models - Aligning Design Strategy with Human Behaviour: https://indiyoung.com/books-mental-models/

======

Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen).

Follow us on our other social channels for more great Brave UX content!

YouTube: https://www.youtube.com/TheSpaceInBetween/ LinkedIn: https://www.linkedin.com/company/the-space-in-between/ Instagram: https://www.instagram.com/thespaceinbetw__n/

======

Hosted by Brendan Jarvis:

LinkedIn: https://www.linkedin.com/in/brendanjarvis/ Website: https://thespaceinbetween.co.nz/ Twitter: https://twitter.com/brendanjarvis/