Welcome to Top of the Morning by Mint, your weekday newscast that brings you five major stories from the world of business. It's Monday, April 15, 2024. My name is Nelson John. Let's get started:

There's a reason why central banks and prominent investors take notice when the price of gold moves significantly in either direction: its track record as the flagbearer of wealth stretches for over 5,000 years. As of last week, gold prices have hit lifetime record highs. Rising geopolitical tensions and a possible rate cut by the US Federal Reserve keep pushing the yellow metal to new highs. But despite much of the fighting going on in the Middle East, India and China contribute to over half of the global gold demand. Traditionally, the price of gold has had an inverse relationship with the equity markets, writes Abhishek Mukherjee. But that seems to have changed in the present day, when both gold and stock market valuations are taking off. Abhishek spoke to market experts and analysts, who pointed towards an increase in the volume of trading across the board. This, combined with most central banks around the world stocking up on gold, has led to a parallel surge. Will this trend continue? Experts, as always, ask you to exercise immense caution.

While geopolitical tensions have been high over the last few years, we haven't seen many direct attacks across borders. That changed on Saturday, when Iran launched missiles at Israel. This was in response to a bombing of Iran's consulate in Damascus, Syria, ostensibly by Israeli forces. If Israel chooses to respond in kind, we might be at the cusp of a global war, writes N. Madhavan. Immediately, oil prices are likely to be affected: the cost of a barrel of oil had already crossed 90 dollars last week, a six-month high. An all-out war will cause huge disruption in oil, gas, and logistical supply chains. This is especially bad news for India, where inflation is just about cooling and industrial production is ramping up.

The Tata Group has a reputation of never firing any employee, unless they're found guilty of sharing sensitive information or indulging in corruption. This is even more impressive when you consider the sheer volume of people they hire every year. But that is now changing: take the group's crown jewel, Tata Consultancy Services. TCS isn't rushing to fill the roles that have turned vacant after people leave the IT giant. This resulted in TCS having a lower headcount at the end of the financial year 2024 than when it started, report Jas Bardia, Varun Sood, and Devina Sengupta. This was a first since the company listed on the public markets 20 years ago. Historically, TCS's headcount and its revenue had a proportional relationship: revenue would grow with headcount, and lower with more headcounts. Some industry executives are of the view that as artificial intelligence becomes more useful in replacing roles. However, TCS has brushed aside any concerns of AI replacing human roles at the company.

When most companies announce that they have introduced AI into their workflow, it usually means that they have integrated a version of AI already available in the market and customised it slightly. That isn't true for Navi, the financial services company founded by Sachin Bansal. Bansal is also the co-founder of e-commerce behemoth Flipkart. Navi is building large language models in-house at Navi. In an interview with Leslie D'Monte, Bansal admitted that choosing this route slows down the development and shipping of new features, it allows the company unmatched flexibility. In his endeavour to create a more customer-friendly banking and financial experiment, Bansal said these steps would help simplify the process that currently ails millions of people trying to access their own funds right now. Next steps? Directing bots to drive sales, which would allow someone to take a loan simply via a WhatsApp conversation.

The Indian Premier League isn't just a battle between two teams playing cricket: it's also an advertising showdown between brands vying for your attention. Varuni Khosla writes that online gaming companies and fintechs are the most prolific advertisers. By virtue of being the title sponsor of the entire league, Tata is also relentless in promoting its electric vehicles and super app named Tata Neu . The reported cost for a 10-second slot on Star Sports is 12.5 lakh rupees, while Jio Cinema charges 200 rupees per thousand impressions on its app. Advertisers are spread across 55 categories, a 65 percent increase from the previous year's edition.

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Show notes:

What gold’s new playbook is telling equity investors

Iran-Israel flare-up: What does it mean for India?

What the vacant seats at TCS mean

Why Sachin Bansal can’t resist building tech in-house to boost Navi's fortunes

Brands battle for mindspace as cricket carnival kicks off