style rules they follow to achieve this? I'm joined by real-life "Emily in Paris' founder of gorgeous French brand Aurelie. This is an inspiring chat about how the brand was born during a worldwide pandemic, plus how French women dress in their own way and how they get it so right.

We are bombarded with trends in the UK and I'm pretty sure America is similar. It means we have so much choice to trawl through it becomes overwhelming. French women have a completely different approach.

I'm a champion of independent labels and so finding a new brand like Aurelie is exciting! If you feel the same and love new ideas for your wardrobe then delve in to this episode! On this new season of 'The Style Stories' podcast I'm enjoying sharing stories about lockdown success'. Small brands that have sprung out of the Pandemic like a Phoenix from the Fire and the Auriele story is one of those success stories. Enjoy!

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We all know French women's style is Tres Chic but what are the style rules they follow to achieve this? I'm joined by real-life "Emily in Paris' founder of gorgeous French brand Aurelie. This is an inspiring chat about how the brand was born during a worldwide pandemic, plus how French women dress in their own way and how they get it so right.