rketing leaders in the field keeping up? Andrew Greenwood is the Senior Director of Corporate Marketing & Communications at the healthcare management consulting and technology firm ZS. On today’s episode, Andrew discusses the unique challenges that the healthcare industry presents and why it is poised for a digital transformation.

Tune in to learn:

How ZS is helping healthcare companies take the lead in today’s digital world (8:35)
Challenges of overseeing both marketing and communications (17:40)
Data and metrics to prioritize (30:02)

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As new technologies change the healthcare landscape, how are marketing leaders in the field keeping up? Andrew Greenwood is the Senior Director of Corporate Marketing & Communications at the healthcare management consulting and technology firm ZS. On today’s episode, Andrew discusses the unique challenges that the healthcare industry presents and why it is poised for a digital transformation.

Tune in to learn:

How ZS is helping healthcare companies take the lead in today’s digital world (8:35)
Challenges of overseeing both marketing and communications (17:40)
Data and metrics to prioritize (30:02)