In this episode of the Sustainable Ambassador Podcast, Rich speak with the AMAZING Hunter Lovins about her 40+ years working TIRELESSLY to bend the curve on climate change.

She is an incredible person, who even in the difficult times refuses to give up hope, or to let any opportunity to save the world pass her by, and through our conversation we speak about WHY she is so relentless but also about what she sees in the next generation that excites her.

We hope you will enjoy this conversation, and find inspiration through Hunter's passion.

Timestamps:

00:15 - Welcome to Sustainable Ambassador Podcast

01:25 - Hunter Lovins introduction

02:10 - Hunter Lovin's mission

02:35 - The power of free markets & business to solve the climate crisis

03:45 - Speak truth to power

06:45 - Barriers to leaders making progress

08:05 - The potential of ESG to catalyze investors & business executives

10:10 - Taking a chance on big ideas

11:45 - If you got a shot, you gotta take it

13:10 - The next generation as desperate for change

14:10 - Will the next generation maintain their passion, or moderate (like we did)

15:10 - Advice to next generation: Be unreasonable

About Hunter

Hunter is President and founder of Natural Capitalism Solutions and co-creator of the “Natural Capitalism” concept. She serves as Chief of Impact at Change Finance, which created the first truly fossil free ETF. She serves as a member of Now Partners, helping frame the new discipline of Regenerative Value Creation.

Named Millennium TIME Magazine Hero of the Planet, Hunter Lovins was awarded the 2008 Sustainability Pioneer Prize by the European financial community for her 30 years of work framing the sustainability movement, setting forth the business case for energy efficiency, renewable energy and resource productivity and climate protection.

A social entrepreneur, she mentors for the Unreasonable Institute, and consults to large corporations, small businesses, communities, and dozens of nations around the world.

A Colorado rancher, she won the Humongous Fungus award for the highest concentration of mycorrhizal fungi. For many years a firefighter and EMT, she now rides for the Boulder County Sheriff's Mounted Search and Rescue Patrol.

Follow Hunter

Website - https://natcapsolutions.org/

Twitter - https://twitter.com/hlovins

LinkedIn - https://www.linkedin.com/in/hunterlovins

About Collective Responsibility

Based in Shanghai, Collective Responsibility is a strategic advisory firm founded by Richard Brubaker, one of Asia’s most recognized authorities on sustainability, innovation and responsible leadership.

Founded with the fundamental belief that a sustainable world can only be achieved through awareness of issues, finding tangibility in business cases, and development of cross-sector collaboration, Collective Responsibility acts as a knowledge base, catalyst, and facilitator between stakeholders.

Our mission is to:

– Create a knowledge base and catalyze discussion of issues related to the development of civil society, business sustainability and social development in Asia.

– Develop tangible interests, engagement, and action on issues of sustainability (economic, environmental and societal).

– Develop organizational capacity with the aim to help create stable and profitable enterprises.

Follow Us:

Website: http://www.coresponsibility.com

Facebook: https://www.facebook.com/CollectiveRe...

LinkedIn: https://www.linkedin.com/company/coll...

Twitter: http://www.twitter.com/beyondbau

WeChat: http://www.coresponsibility.com/wechat/

Contact Us:

Social@coresponsibility.com

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