Andrea Liebross has started three successful businesses and ultimately became a certified business and life coach. Her goal is to help bold and ambitious women create their own custom secret sauce for success by combining mindset and systems. In this episode of Wingnut Social, Andrea helps nail down some goal-setting strategies for interior designers. Don’t miss it!

What You’ll Hear On This Episode of Wingnut Social

[1:07] Housekeeping: Wingnut Webinars and Wingnut Academy
[2:07] Mini News Sesh: Pinterest releases a new collage app
[6:37] Learn more about Andrea Liebross and her business
[9:09] Shiny object syndrome: Why you need to focus on your wheelhouse
[13:28] What is the importance of goal-setting in your business?
[22:02] How Andrea helps clients remain consistent to reach their goals
[26:38] How do you know when you can pay attention to a shiny object?
[30:36] Why Andrea likes to layer in risky goal-setting
[33:24] Why making confident decisions will 10x your results
[36:06] The What Up Wingnut Round!
[40:10] Blooper Reel!

Connect with Andrea

Resources & People Mentioned

Essentialism: The Disciplined Pursuit of Less

Shiny object syndrome: Why you need to focus on your wheelhouse

Andrea has a client that’s an interior designer. They’ve been working together for 18 months and her business has doubled. This client loves a brand of exercise clothes sold directly to customers and asked Andrea if she thought it was okay if she got her foot in the door with network marketing.

She thought it would be fun and exciting. But what about her business? Isn’t that fun and exciting? So Andrea asked her, “What if we just stick with that?” People are looking for fun, exciting, new, and adventurous. That is the trap of shiny object syndrome.

Andrea helped her focus on the three-year vision for her business. Then they got even more granular and focused on what she needed to do this quarter. However, Andrea believes that your goals need an element of shiny object syndrome built into them. Why? To give you the excitement you’re craving. Listen to find out what that could look like.

Goal-setting strategies for interior designers

You need to set goals that are specific, measurable, achievable, relevant, time-bound, AND exciting and risky (the SMART-ER framework). If you believe in those goals, they can ground you. They can also prevent you from constantly stumbling over roadblocks. Goals are your priorities that are written down so that you can plan from and schedule your time around.

How specific should you be with goal setting? Andrea believes that goals should be broken down quarterly, monthly, weekly, and daily. Start with what you’re doing today. Andrea is a believer in the “Big Three.”

What are the three things that you’re going to do today that get you a step closer to your goals? The key is that they need to be things you have some resistance to. It may be reaching out to a client, closing a deal, or sourcing something that’s been impossible to find.

Those three things must align with your ultimate revenue goal and impact your bottom line. The goals are your north star. The big three ground you every day. Then you can plan out your week with a weekly big three. What do you want to happen that won’t happen automatically?

Why is it so important to write it down? What’s the best way to track your goals? Listen to hear Andrea’s thoughts.

How Andrea helps clients remain consistent to reach their goals

Action and inaction are driven by how we feel. You might feel stressed or anxious. Writing down a list of tasks may be the last thing you want to do. You have so many things to do that you just want to get going. What do you want to happen? How do you want to feel at the end of the day? What do you want to have accomplished?

Everyone wants everything on their list checked off. If you write things down at the beginning of the day and decide what to work on, you’ll get more done. You have to focus on the endgame to take the initial action.

Are you doing the things on your list that have the most impact? Do they align with where you want to be? Your brain likes the hit of dopamine when you knock out the easy things. When you do that, your brain thinks you’re being productive when you’re not.

Why aren’t you writing down what you should be doing? Andrea shares 3 common reasons. Listen to find out what they are!

Connect With Darla & Wingnut Social

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