In this engaging episode, Katie and Ilana dive into the world of creativity and entrepreneurship with Dawn Nicole, the creative force behind her book, “The Art of Playful Lettering.”

Dawn, a talented hand-lettering artist and author, shares her valuable insights into the collaborative process of working with designers and publishers, highlighting the nuances between traditional publishing and self-publishing. The discussion explores the pros and cons of each approach, shedding light on Dawn's strategies for marketing, especially for those uncomfortable with being on camera.

This conversation touches on Dawn’s journey with self-publishing, emphasizing the significance of catering to the diverse needs of her audience. She navigates the challenges of marketing her products while avoiding constant camera exposure, showcasing her innovative and adaptable approach.

All that and more when you listen to this episode:

• The collaboration process of working with designers and publishers

• The pros and cons of traditional publishing and self-publishing in the world of book creation

• Innovative strategies for individuals uncomfortable with being on camera

• The importance of catering to the diverse needs of the audience

• Exploring the various income streams in business

• The unique intersection and dynamic relationship between hand modeling and the art of lettering

• The crucial role of growing an email list for a direct and reliable connection with the audience

• The stability and flexibility brought by diversifying income streams in a business

• The importance of acknowledging your personal preference

Connect with Katie & Ilana from Goodtype

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Connect with our guest:

Dawn’s New Book: The Art of Playful Lettering

Website: Dawn Nicole

Instagram: @bydawnnicole

Facebook: Dawn Nicole - Lettering Artist

Mentioned in this episode:

Elizabeth Grey - Nails & Lettering

Color Street Nail Strips

Nail Concealer from London Town

Brit & Co

Flodesk email marketing

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Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!