, or version of your product/service, do yourself a favor and do everything you can to make it feel premium to those you serve. Most companies mess this up. You also need to be very clear to your customers about what is premium. If you’re out buying a sports car, you might go and look at a car with an introductory trim, which is your base model with only the basics, but there will inevitably be a fully loaded car in the show room with a list of all of the different premium features that differentiates that car from the base model. Communicating exactly what your premium service is.

The business owner’s responsibility 5:50
Massively over deliver on value! 14:40
An example of a business missing the mark 21:00
An attorney who never faltered 28:50
One element that makes a big difference: pricing 32:40
American Express was there for Kelly 42:00

“In this case, the word premium maintains its current meaning as the truly over the top, the truly premium, as in it couldn’t get any better than this. All our resources are available to you as a client. This is all we got, we’re pulling out all the stops and it’s all for you. We serve you good news or bad news with a smile and we’ll handle it, whatever it is–type service. World class. Don’t stand for anything less if it’s being branded as premium.” 6:151e:T5d2,If you’re in business and you sell a premium product, package, or version of your product/service, do yourself a favor and do everything you can to make it feel premium to those you serve. Most companies mess this up. You also need to be very clear to your customers about what is premium. If you’re out buying a sports car, you might go and look at a car with an introductory trim, which is your base model with only the basics, but there will inevitably be a fully loaded car in the show room with a list of all of the different premium features that differentiates that car from the base model. Communicati