On today’s episode we are talking about the ups and downs of entrepreneurship, what’s it like working in a small business and finding your "why".

Surria Fadel, is the Co-Founder of Cedar Valley Selections. Cedar Valley Selections is not your average pita chip company. They are creating high-quality authentic pita chips in a variety of different flavours.

Surria graduated with a Bachelors Degree in Psychology and has spent several years in the fitness industry in many roles including being a Personal Trainer, Coach, Fitness Instructor, and Pain Management Therapist. She started Cedar Valley Selections with her son Ameen after receiving a small grant from his school board and wanted to share his mothers’ famous Fattoush Salad recipe.

Timestamps

(0:00) Introduction

(2:19) Cedar Valley origins

(7:38) Where Ameen's entrepreneurship spirit came from

(12:05) Why Surria decided to commit to Cedar Valley

(13:00) What drives Surria

(21:47) Sponsor: CareersNow!

(22:14) Experience running a manufacturing facility

(33:54) What it was like being on Dragon's Den

(40:30) Where Surria looks for guidance

(47:36) Advice for aspiring entrepreneurs

Links

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SPONSORS

CareersNow! is Food and Beverage Ontario’s multi-year workforce development initiative that is connecting students and job seekers with employers in Ontario’s food and beverage processing industry for exciting career opportunities. Check out CareersNow.ca for more information on exciting jobs, career information, industry mentors and training opportunities for professional development.

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