until his death in 2021, bar owner and Tequila Ocho co-founder Tomas Estes helped change the way we drink, and think about, tequila. The Tequila Ambassador V.O., a fully revised version of his book, was released this spring, and for this episode we talk to the team members who helped bring it together: his longtime friend and colleague Phil Bayly, his son and Tequila Ocho global ambassador Jesse Estes, and the book’s editor, Mitch Wilson.

Radio Imbibe is the audio home of Imbibe magazine. In each episode, we dive into liquid culture, exploring the people, places, and flavors of the drinkscape through conversations about cocktails, coffee, beer, spirits, and wine. Keep up with us at imbibemagazine.com, and on Instagram, Threads, and Facebook, and if you're not already a subscriber, we'd love to have you join us—click here to subscribe.

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With a career that started in the mid-1970s and that continued until his death in 2021, bar owner and Tequila Ocho co-founder Tomas Estes helped change the way we drink, and think about, tequila. The Tequila Ambassador V.O., a fully revised version of his book, was released this spring, and for this episode we talk to the team members who helped bring it together: his longtime friend and colleague Phil Bayly, his son and Tequila Ocho global ambassador Jesse Estes, and the book’s editor, Mitch Wilson.

Radio Imbibe is the audio home of Imbibe magazine. In each episode, we dive into l