If you start a line of reasoning with a presumption, you can only go one way. For most creative businesses, the presumption makes no sense so you can only go the wrong way. The old saying is true: when you assume, you make an ... oh, you know the rest.

Links & Resources:

Host: Sean Low of The Business of Being Creative

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Podcast Network: The Wedding Biz Network

Production House: Flint Stone Media

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