Episode 107: James Hipkin & His Book, Journey to Success: Digital Marketing for Small Business Owners

ABOUT JAMES

Over a 40-year career, James has worked in marketing and advertising at a high level. Since 2010, he has built his clients’ businesses with digital marketing. James is an accomplished, forward-thinking marketing professional. His clients included Sprint, Apple, Wells Fargo online bank, Nestlé, and Toyota. They appreciate his practical, no-nonsense approach. He has the scars and many stories to share. His stories are always valuable and entertaining. His humor and infectious good-natured approach to marketing are fun and practical. But he never loses track of what’s important. Marketing, done well, creates value for customers and the business.

CONVERSATION HIGHLIGHTS

Applying strategy to marketing versus Just making it pretty.
How a conversation with Geddy Lee, lead singer of Rush, helped shape James' path into advertising and marketing.
Marketing is a discipline, being creative about the things you're doing.
The power of listening in being a successful marketer.
How advertising was a balancing act between the left brain and the right brain for James.
Stereotypes surrounding degrees.
Standing out through Critical Thinking.
People are more creative than they think and know.
Water the flowers and prune the weeds.
Don't be part of the noise.
The power of inherent curiosity.
Respect, patience, and empathy in leadership.
Are any puppies going to die?
Understanding the delicate dance of people talking to each other.

The MAIN QUESTION underlying my conversation with James is, Whether in your leadership or marketing, how are you stepping away from the message you want to share to ensure you're conveying it in the most thoughtful and intentional manner?

FIND JAMES

LinkedIn: linkedin.com/in/jameshipkin
Website: inn8ly.com/
Website: https://red8interactive.com/

LinkedIn – Full Podcast Article: https://www.linkedin.com/pulse/episode-107-james-hipkin-his-book-journey-success-john-m--obfre/?trackingId=%2BdJGLVSWQwOwfCcGiNvJ9g%3D%3D

VIDEO TIME STAMP

00:00 - The Book Leads Podcast – James Hipkin

00:55 - Introduction & Bio

01:56 - Who are you today? Can you provide more information about your work?

05:46 - How did your path into your career look like, and what did it look like up until now?

07:55 - Geddy Lee's wisdom that helped shape James' path.

12:43 - James' pivot from musical promotion to advertising.

25:03 - James and his passion for music.

33:53 - How does the work you're doing today reconcile to who you were as a child?

36:10 - What does leadership mean to you?

46:14 - Can you introduce us to the book we’re discussing?

48:58 - What made James want to write the book.

50:51 - Where James' practice of patience and respect comes from.

56:21 - Can you provide a general overview of the book

01:01:13 - What lessons have you taken away from the book?

01:02:38 - What’s next for your writing?

01:06:11 - What book has inspired you?

01:09:30 - What are you up to these days? (A way for guests to share and market their projects and work.)

This series has become my Masterclass In Humanity. I'd love for you to join me and see what you take away from these conversations.

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