Neil chats with Mark Merenda, who he met at the Mac Track Legal conference in Florida. Mark runs Smart Marketing, a marketing company helping lawyers promote their practices, of which Neil was a client for some time.

Resources:

Influence – The Psychology Of Persuasion by Robert B. Cialdini, PhD
Selling the Invisible – A Field Guide To Modern Marketing by Harry Beckwith
Smart Marketing Now – Helping lawyers get clients

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Spotlight Branding – Web presence and branding for law firms

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