Chris Walker is the founder of Advocate SEO, which focuses on helping law firms, especially small firms, improve their search engine optimization. They are very transparent in their approach, from what goes into determining and improving your SEO and how they do it, and they offer to either educate you so you can do it yourself, create a shared arrangement, or have them take care of it all on your behalf. He talks about what it takes to improve your SEO results and some of the challenges attorneys face.

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