Tim Stubbs, founding Director of WolfPeak, a strategy and environment consultancy, joins us on this episode of "For Love & Money." Tim would much rather be surfing than working, but with bills to pay, he and co-founder Steve Fermio set up WolfPeak to grow a profitable company doing work they believe in. WolfPeak is committed to doing good.

With his training as an environmental engineer and being a people person, Tim naturally focuses on the intersection of environment, engineering, and people, exploring how these elements can come together to improve our world.

The theme of today’s episode is “Starting Point.” Tim challenges the traditional approach of prioritising business and economic growth, which often forces environmental and human considerations to fit around these priorities. Instead, he invites us to consider an alternate perspective: understanding the constraints of human beings and the environment as the natural starting points and then asking how business can fit into that. How would our behaviours and actions change if these were our starting points?

This conversation with Tim was thought-provoking, drawing on his diverse knowledge sources. My hope is that this interview might open new perspectives for you as it did for me.

In our discussion, Tim shares his views on the traditional business approach that prioritises economic growth at the expense of environmental and human needs. He argues for a perspective shift, suggesting we start by understanding the constraints of humans and the environment, and then figure out how business can fit within these limits.

He discusses the valuable lessons from Aboriginal culture, where contribution is valued over material wealth, and highlights how understanding interconnection is crucial for grasping the implications of our actions. Tim shares a personal project idea for his children’s school, illustrating the long history of Aboriginal occupation in Australia compared to European settlement, underscoring the depth of knowledge we could gain from Australia's First Nations people.

Tim talks about the risks of greenwashing and purpose-washing by businesses, advocating for thorough understanding of business impacts to build credibility and foster innovation. We discuss the growth of impact-driven startups as examples of how businesses can drive societal improvement.

Introducing WolfPeak, Tim describes their work with government and corporate clients, and their involvement in Aboriginal projects, such as the Eden Land Council’s Bundian Way walking track. He shares an inspiring story about an ancient hunting ritual involving collaboration with Killer Whales, emphasising the value of cultural learnings.

Throughout the interview, Tim reflects on cultural evolution, drawing insights from his Aboriginal friend Les and David Sloan Wilson’s book "This View of Life." He encourages an open mindset to let opportunities find you, rather than actively seeking your starting point.

Tim concludes by sharing a story about walking through the Argyll Cut with a group of natural resource scientists, highlighting the fascinating history that can be read in the rockface. He hopes listeners take the time to reflect and perhaps adjust their perspective a little.

Connect with Tim

Wolf Peak website

Tim Stubbs Linkedin profile