Paloma Rose Garcia is the owner of Paloma hair salon in Paddington.

I first heard about Paloma over a year ago, after reading a Guardian article on the workshops that she runs. In collaboration with climate experts, she trains hairdressers on how to have conversations about the facts on climate change, helping clients who want information on what meaningful climate action they can take.

Paloma has become known as Australian hairdressing’s climate influencer, using her voice and connection as a hairdresser; her power, to educate clients for change and supporting other hairdressers with the knowledge to do the same. “A Brush With Climate” is what the program is known as.

I think you’re going to love this episode (apart from the audio quality – I’m so sorry – rookie error I forgot my microphone). But please bear with it because this episode deserves to be heard all the way through.

If you don’t fall in love with Paloma at the end of this interview, I think I might have to check your heart for signs of life. She recognises her power and the power of her business to create important meaningful change. And she uses it, doing it in such a beautiful way.

During our interview Paloma elaborates on how her journey from awareness to action unfolded. She shares how they train hairdressers to find easy ways to introduce climate to the conversation. She identifies with clarity exactly who their target audience is for these conversations and she highlights the impact of this initiative on the business as well as her personal growth.

You'll hear how Paloma transformed her business into a platform for high quality hair makeovers AND heightened environmental consciousness and social change work.

Paloma speaks with strength and pride about the power that hairdressers have and the trust and confidence instilled in them by their clients. She treats that trust with respect, ensuring that the conversations her hairdressers have about climate action are only undertaken with clients who are interested in engaging. Her passion for social issues beyond climate, bubble up during our conversation. Her orientation for action over talk makes her a natural leader.

Discussing the essence of businesses thriving with heart-driven choices, we discover the magnetic effect of such management on like-minded customers. Our conversation highlights how this approach builds robust patron loyalty and fosters an ever-expanding client base.

Delving deeper, we discuss the role businesses play in customers' lives outside the expected commercial transaction. Brands become an important part of clients' lives by playing a role on social issues that they care about. We also highlight the instrumental role businesses play in community events, promoting healthy discourse and societal changes.

She shares her hottest tip for taking climate action: understanding ethical banking and/or superannuation but being gentle on yourself and doing what you can do at this moment.

Join The Movement

Climate Checklist (Link At Bottom Of Page)

marketforces.org

Connect With Paloma

Paloma Website

On Instagram