What sets a brand apart? Tim Hackbardt, CMO at Del Taco, shares that freshness, speed, and reliability keep Del Taco strides ahead of the competition. Tune in to learn how Del Taco is using AI, reliable customer experiences, and a promise of freshness to set themselves apart in the eyes of the consumer.

Tune in to learn:

How Del Taco has evolved since Tim returned (9:39)
What Del Taco is using AI for (19:52)
Why freshness is so vital to the brand (30:42)
About sticker QR code for immediate customer feedback (36:56)

Mentions:

Fresh Flex - New Del Taco store design
“It’s official: Jack in the Box Inc. now owns Del Taco” Article by Lisa Jennings for Nation’s
“Del Taco Introduces Mexican-Style Torta Sandwich Platform Supporting New Better Mex Brand Initiative” Article by Del Taco for Global Newswire
“2 For $4.50 Beer Battered Fish Tacos And Epic Crispy Fish & Guac Burrito Made With Samuel Adams Boston Lager Now Available At Del Taco As Part Of 2022 Seafood Menu” Article by G. Ramsey for The Fast Food Post . Del Taco’s Partnership with Samuel Adams
Dave Burwick, President and CEO of Boston Beer
“Del Taco Pours 2 New Purple Pear Poppers” Article by Bob Miller for Chewboom
Steve Robinson MT episode
Darin Harris, CEO of Jack-in-the-Box
Del 4 Better (structured philanthropic effort) - based on Maslow’s hierarchy of needs

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