and the Role of ERPs in E-commerce

14:51 Segmenting Advertising Strategies for New and Returning Customers

24:21 Challenges in Measuring Customer Acquisition Costs

27:08 Utilizing Data Warehouses and Technologies for Customer Analysis

31:51 Tracking and Attributing Customer Data

41:18 The Power Law Distribution of Customer Behavior

49:26 TV and Influencer Marketing as Awareness Plays

54:31 Understanding the Media Mix and Targeting the Core Group of Customers

Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Subscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperators Subscribe to The Marketing Operators Podcast here: / @marketingoperators Visit Our Website: https://www.9operators.com/

1b:T476,

00:00 Introduction

08:09 Navigating the Agency Landscape and the Role of ERPs in E-commerce

14:51 Segmenting Advertising Strategies for New and Returning Customers

24:21 Challenges in Measuring Customer Acquisition Costs

27:08 Utilizing Data Warehouses and Technologies for Customer Analysis

31:51 Tracking and Attributing Customer Data

41:18 The Power Law Distribution of Customer Behavior

49:26 TV and Influencer Marketing as Awareness Plays

54:31 Understanding the Media Mix and Targeting the Core Group of Customers