It's all about the data and technology for Dr Laura Rusu, the Founder and CEO of LENSELL, a Fintech that aims to democratise access to financial information, helping people make better decisions with the Diversiview app. Diversiview analyses historical data about a range of shares and ETFs to show their correlation with each other and level of risk. Laura referred to links during the interview which we promised to list here:

- Example of different diversification for the same industry groups: https://www.linkedin.com/pulse/high-level-portfolio-diversification-enough-lensell-group/

- Research article on Investors Tip 20 preferences in first quarter of 2022: https://www.sharesight.com/blog/whats-driving-investors-mind-or-emotions/

- Investment risk tolerance assessment: https://pfp.missouri.edu/research/investment-risk-tolerance-assessment/

- Learn more about the concepts mentioned: https://diversiview.online/faq and https://lensell.online/diversiview-learn.html

- Learn what's in a Diversiview analysis: https://blog.lensell.online/whats-in-a-diversiview-analysis

- Subscribe to the LENSELL newsletter for future articles and updates: https://lensell.

Use the promo code SFB2022 - it will give you 25% off the price of ad-hoc analyses (unlimited) or monthly subscription (for 12 months). https://diversiview.online/

Here's a link to the blog post: https://www.sharesforbeginners.com/blog/diversiview

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