We hear it on all the industry podcasts and publications/newsletters: YouTube is the preferred destination for podcast listeners/viewers (and let's not get into the whole "but it's not RSS" debate).

But for podcasters, it can be a different story:

RSS feed ingestion release was left wanting in some key areas
analytics are still not provided to podcast hosting companies
to do it properly, you kinda do need proper video

But can 2024 be the year YouTube "gets it right"?

they've advised they're updating the API to support better hosting company integration
they've added some new podcast-specific features to YouTube Music app
they advise they've heard podcaster frustrations and are committed to better support for audio-only creators

So, what do we think? Is 2024 the year Google gets podcasting "right" via YouTube? Join your regular hosts Mark and Danny as they ask the question: does YouTube actually care about podcasting?

Links to interesting things from this episode

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Mentioned in this episode:

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