In this episode of Sustainability Ambassadors, Ronna Chao, Novetex Textiles's Chairperson, discusses her mission to end textile waste and the development of her patented innovation, the Billie! system.

Timestamps:

00:15 - Welcome to Sustainable Ambassador Podcast

00:40 - Introduction to Novetex & Billie! system

02:45 - Waht catalyzed decision to develop Billie! system

03:25 - Introduction to Billie! system's six steps

05:00 - Vision for scale of system, and technology

06:30 - Driving for full circularity, not recycling or disposal

07:50 - Why fast fashion brands struggle to

adopt circularity

09:10 - Vision for next five years

10:05 - Driving sustainability through family business

14:25 - Measuring success

15:30 - Advice to fashion brands to be more sustainability

About Ronna Chao:

Ronna Chao is the chairman of Novetex Textiles, CEO of Novel Investment Partners and director of Novelpark Investments, some of the many companies established by her grandfather Chao Kuang Piu, one of the most important figures in Hong Kong when the city was an international textiles centre.

Ronna Chao began her career in New York, working as a financial analyst for Goldman Sachs and in licensing for Tommy Hilfiger, before returning to Hong Kong to join the family business in 2010. She has been instrumental in guiding the industry into a more sustainable future with initiative such as The Billie, a pioneering waterless textile upcycling system.

She is also the CEO of Bai Xian Asia Institute, an organisation founded by her father, Ronald Chao; the institute runs the Asian Future Leaders Scholarship Programme, which pays for up to 100 scholars each year to study abroad at partner universities throughout East Asia.

A mother of three, she is also a council member of the Hong Kong Trade Development Council, a member of the Board of Directors of Mother’s Choice and a trustee of Asia Society Hong Kong Center.

Follow Ronna:

LinkedIn: https://www.linkedin.com/in/ronna-c-2803aa183

About Collective Responsibility

Based in Shanghai, Collective Responsibility is a strategic advisory firm founded by Richard Brubaker, one of Asia’s most recognized authorities on sustainability, innovation and responsible leadership.

Founded with the fundamental belief that a sustainable world can only be achieved through awareness of issues, finding tangibility in business cases, and development of cross-sector collaboration, Collective Responsibility acts as a knowledge base, catalyst, and facilitator between stakeholders.

Our mission is to:

– Create a knowledge base and catalyze discussion of issues related to the development of civil society, business sustainability and social development in Asia.

– Develop tangible interests, engagement, and action on issues of sustainability (economic, environmental and societal).

– Develop organizational capacity with the aim to help create stable and profitable enterprises.

Contact Us:

Social@coresponsibility.com

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