How do you establish a brand reputation in the B2B space when your brand has historically been known for consumer electronics? That is the question facing Bob Madaio, VP of Marketing at Sharp Business USA. After more than 20 years with EMC and Hitachi, Bob now leads the marketing team for the B2B arm of Sharp electronics.

On today's episode, Bob sits down with Ian to discuss what he's doing to change those perceptions, gives his perspective on the best ways to acquire customer feedback, talks about his favorite campaign, and much more.

Links: Full Notes & Quotes: http://bit.ly/2KHTEUr Bob’s LinkedIn: http://bit.ly/2MqGDki Bob's Twitter: http://bit.ly/2KIkcVD Sharp: http://bit.ly/30kAGc6

5 Key Takeaways: - Focusing on the customer is your number one job as a marketer. - Trying new things with your marketing is a must. Don't be afraid to go a little off-the-rails. - "Are you a trendsetter or a trend-jacker?" - Bob Madaio - Over-architecting a campaign message does more harm than benefit. - Be confident and speak your mind early in your career.

Bio: Bob Madaio is the VP of Marketing for Sharp Business USA, a division of Sharp Electronics. Prior to joining Sharp, he was a senior executive at two major IT solutions companies. He spent six years at Hitachi Vantara, helping customers derive greater value from their data, modernize their IT infrastructure and prepare for the coming IoT data wave. He also spent nearly 15 years at EMC where he held a number of senior solutions marketing roles.

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