"If your potential customer can’t understand what it is that you do and how you can help them, then they are not going to convert on your site. If they can’t understand what you are selling, they will leave and go buy from someone else.” Those words are from our guest today, StoryBrand Certified Guide Jessica Embree, and she comes on to tell us how we can discover our core customers and market to them through storytelling.

About Jessica

Jessica Embree has been the Creative Director at Tulip Media Group for over six years. She is a StoryBrand Certified Guide who works with our Client-Partners to craft their brand identities into compelling stories with clear and consistent marketing messaging. Jessica is also Google

Ad Certified and takes the lead on the keyword strategies and research for all of our digital marketing programs.

A lifelong entrepreneur, Jessica started her first business at the age of 10. Under the banner of J&J Blueberry Enterprise, Jessica and her sister, Jennifer, harvested blueberries from their family’s blueberry farm and sold them door to door. She was also a competitive fencer and represented her province at the Canada Games.

Jessica is the co-author of Double Sales / Zero Salespeople: Optimize Your Sales and Marketing Into One Business Development Strategy That Works!, released in August 2021.

Today's episode of Deal Closers is hosted by Izach Porter, brought to you by WebsiteClosers.com, and is produced by Earfluence.

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