Welcome to this episode of Now that's Significant, a market research podcast. Today's guest is JP Soltesz, a strategist, innovator, and futurist. The main topic Michael and JPO discussed is how market researchers can build on their human skills in a technology-first, AI-driven world.

Here are five key takeaways from the episode:

1. Commercial drivers of AI: AI can automate mundane and repetitive tasks, freeing up employees for more strategic and higher-value work, potentially leading to revenue growth and reduced costs.

2. Preparing for an AI-driven workplace: Employees should be open to AI, identify tasks suitable for automation, and embrace upskilling opportunities. Leaders need to be transparent about their AI adoption strategies and encourage employee input.

3. Uniquely human characteristics: While AI can mimic creativity, curiosity, competitiveness, and compassion to some extent, humans have a limitless capacity for these traits.

4. The importance of human creativity: Consumers value human-driven creativity, as seen in the enduring popularity of live music and the rejection of performance-enhancing drugs in sports.

5. The power of human curiosity: True curiosity involves active listening and a willingness to act on new information, something AI cannot fully replicate.

After listening to episode, it's well worth considering: In a world increasingly shaped by AI, how can we leverage our uniquely human strengths to thrive in the future of work?

Tune in to other episodes of Now that's Significant for more insights on the latest advice, trends, and innovations in the insights industry.

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