They say who you know is as important as what you know, and that’s as true for marketers as it is for anyone else. So how can marketers go about creating world-class networks? To find out, we talked to Karen Wickre, author of Taking the Work Out of Networking: Your Guide to Making and Keeping Great Connections. Karen has an extensive background in both networking and marketing, having served as the Editorial Director at Twitter and the Senior Media Liaison for global communications and public affairs at Google

On this episode of Marketing Trends, Karen shares insights from her book, talks about best practices for networking, and also shares some insights about content marketing and marketing leadership.

Links:

Full Notes, Links, & Quotes: http://bit.ly/2WHMlkj

Karen’s Twitter: twitter.com/kvox

Karen’s LinkedIn: linkedin.com/in/karenwickre/

Taking the Work Out of Networking: http://bit.ly/2r4npHI

3 Key Takeaways:

- Your network is your currency. If you don’t have connections you won’t achieve success, even if you are personally brilliant.

- Networking isn’t just about making direct connections for yourself, it’s also about connecting others who can help each other.

- Deep connections are important, but “keeping in light touch” is also a crucial component of any networking strategy.

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