In Sales the stakes are high. And for company’s growth it is important to get it right.

Thanks to multiple options of Sales engagement softwares which streamlines the sales process through integrations which enables companies to combine their sales and marketing efforts to create personalized and automated sales journeys.

In today's episode of 100x Entrepreneur, we have with us Yamini Bhat, Co-founder & CEO, Vymo; i.e An intelligent sales engagement platform for financial institutions.

Started in 2013, Vymo is used by 300,000+ Sales Reps across 65+ Enterprises such as HDFC Bank, SBI Life Insurance, and Sun Life Financial among others.

While most SaaS startups go global from Day 1, Vymo is one of the few Indian SaaS companies which scaled to more than $10M ARR with India Enterprises as clients.

During the episode, catch Yamini sharing why did they chose to focus on BFSI, how did they brought awareness for both their team and customers about their product and much more.

Notes -

01:33 - Intro

03:05 - Career background in Sales Transformation at Mckinsey which led her to Vymo

06:48 - Family background and getting into BITS Pilani & IIM Bangalore?

14:58 - Quitting Mckinsey and identifying the problem statement to startup

17:29 - Till Series-A being focused on a horizontal solution

20:53 - Zoho Sponsored – Prashant Ganti on Where do founders struggle with Payroll and how can they fix it?

23:04 - Milestones during Vymo’s journey

26:26 - Key challenges with team and customers early-on

28:56 - Convincing the first few BFSI customers for an average contract value of $350K

31:54 - Building a SaaS behemoth from India and then expanding globally

36:16 - Her 0 to $10 Million ARR playbook for SaaS-entrepreneurs in India

Also, try out a 30-day free trial of Zoho Payroll, and simplify your Payroll journey as an entrepreneur!

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