In this episode, Ilana and Katie sit down with Scott Fuller, the designer, illustrator, and founder of The Studio Temporary — specializing in crafting compelling brand identities, illustrations, logos, type designs, packaging, and more. Scott discusses the significance of focusing on the end goal and creating timeless, and memorable work.

Scott shares the importance of building human connections with clients, the value of interpersonal skills for designers, and the need to incorporate design improvement into education. He also discusses value-based pricing, negotiating pricing, and payment terms.

He shares his perspectives on current design trends and personal preferences, highlighting the fulfillment he finds in pursuing personal design projects.

This episode provides tips and advice for designers at all career stages from Scott’s perspective and experience focusing on impactful design and client relationships.

All that and more when you listen to this episode:

• The importance of creating work that is timeless, and memorable by focusing on the end goal.

• Embrace personal style and let it come through in your work.

• Why human connection and in-person conversations are essential in the design process.

• Mastering the basic shapes and tools to build a strong foundation in design.

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• Goodtype Website

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• Join the Good Guild

Connect with our guest:

Instagram: @studiotemporary

Website: The Studio Temporary

X: @StudioTemporary

Mentioned in this episode:

• Steff Geissbuhler

• TM, Trademarks Designed by Chermayeff & Geismar

• Lance Wyman

• Armin and Bryony

• Malcolm Greer: Inside / Outside

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