Bill Albert reflects on what it takes to run effective UX research, why evaluating more than usability is important, and how UX leaders can unlock better budgets.

Highlights include:

⭐ Are UX leaders who aren’t quantifying UX derelict in their duties? ⭐ Why is UX sometimes the ambulance at the bottom of the cliff? ⭐ How can UX leaders secure enough budget to enable UX research? ⭐ Should UX research be concerned with measuring preferences? ⭐ Who was Dr. Tom S. Tullis and what impact did he have on your life?

#UX #UXResearch #UserResearch #UXR #Usability #UsabilityTesting #MixedMethods #DesignLeadership #BraveUX

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Who is Bill Albert?

Bill is the SVP, Global Head of UX & Customer Development at Mach49, a growth incubator and accelerator for global 1,000 businesses that has over $50B in market cap and counting.

Prior to joining Mach49, Bill was an Adjunct Professor in Human Factors at Bentley University and the Executive Director of the Bentley University User Experience Centre for nearly 14 years.

Along with the his good friend, the late Dr. Tom S. Tullis, Bill is the co-author of two books, Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics and Beyond the Usability Lab: Conducting Large-Scale Online User Experience Studies.

Since 2013, Bill has been the Co-Editor and Chief of the Journal of User Experience. A peer-reviewed, international, online publication that’s dedicated to promoting and enhancing the practice, research and education of UX design and evaluation.

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Find Bill here:

LinkedIn: https://www.linkedin.com/in/walbert/ Twitter: https://twitter.com/uxmetrics Company: https://mach49.com/ Journal of UX: https://uxpajournal.org/ Bentley UX Center: https://www.bentley.edu/uxc/

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Hosted by Brendan Jarvis:

LinkedIn: https://www.linkedin.com/in/brendanjarvis/ Website: https://thespaceinbetween.co.nz/ Twitter: https://twitter.com/brendanjarvis/