In today’s episode, we discuss entrepreneurship, sharing your story on social media and perseverance.

Our guest today is Mitch Jacobson, Mitch Jacobsen, CEO of Rviita Energy Tea. Rviita Energy Tea is a clean pick-me-up drink made with caffeine from tea, organic honey, and vitamins, packed in a low carbon footprint, recyclable beverage pouches. Rviita is now a company centered around inspiring others and helping people become healthier and more productive. Rviita is a Calgary-based company that distributes energy teas in over 1000 stores across Canada, rapidly expanding in Canada and the USA.

Mitch graduated from the University of Calgary with a degree in Petroleum Engineering. He got a job right out of school as a Water Strategist and Water Sustainability Engineer for an oil and gas company but during that time he witnessed a close friend have a heart attack which was attributed to unhealthy energy drinks - Mitch believed there had to be a better product which supplied energy and was also made of healthy ingredients.

Mitch used his experience in sports combined with a lot of trial and error in the lab to create a low sugar energy tea made to give you a little energy when you need it most, without the crash and unhealthy ingredients.