Thank you for tuning into "Starting Small", a podcast about brand development, entrepreneurship, and innovation in the modern world. In this episode, I am joined by Mike McFall, co-founder of BIGGBY COFFEE, an American coffeehouse franchise based in Lansing, Michigan Mike's journey began with a deep-rooted love for coffee and a vision to create a unique coffee experience that would bring joy to people's lives.

In 1995, he co-founded BIGGBY COFFEE, a Michigan-based coffee chain that aimed to revolutionize the way we enjoy our daily brew. Despite facing initial challenges and setbacks, Mike's unwavering determination propelled BIGGBY COFFEE to unprecedented growth. With his co-founder, Bob Fish, they focused on creating a welcoming environment, providing exceptional customer service, and offering an extensive menu of delicious coffee beverages. Mike's innovative approach to business and dedication to customer satisfaction soon garnered attention, and BIGGBY COFFEE began to flourish. The company's unique branding, including their iconic orange logo and friendly baristas, became synonymous with a warm and inviting coffee culture. Today, BIGGBY COFFEE boasts a thriving network across the United States, serving millions of loyal customers each year.

Make sure to check out BIGGBY COFFEE at: https://www.biggby.com

Check out Mike's new book, "Grow" at: https://www.amazon.com/dp/B0C6BNZR5L

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Thank you to this episodes mid-break sponsor, Brightech, high quality indoor and outdoor lighting. They outfit all of their lights with energy efficient LEDs and were the first to make solar string lights and to add USB and wireless charging on their lamps. Like many of our brands featured on Starting Small, Brightech uses the same factories as your favorite retailers, but because they use a direct to consumer model, they bypass traditional retail markups and pass the savings on to you. Make sure to check them out at https://brightech.com/