Ari Zelmanow shares insight into his life as a police detective, how he transformed into a PhD and then UX researcher, and how researchers can become strategic partners.

Highlights include:

What insight did your time as a detective give you into your fellow humans?
How do you communicate the value of research to the business?
What is the most impactful way to present research findings?
Why is it important to associate a level of certainty with research findings?
What is the most important thing for researchers to focus on right now?

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Who is Ari Zelmanow?

Ari is he Head of UX Research at Twilio, where he leads the ‘small but mighty’ research and research ops teams for the industry-leading platform that efficiently powers customer engagement, marketing and innovation.

He is also the Managing Director of Customer Forensics, where he helps companies to capture and keep more customers - informed by his time in the research field, and former life as a metropolitan police detective.

Ari has also held a number of senior research roles, including as vice president of analytics, research and insight at Gtmhub, As a UX research manager at Indeed, a director of analytics, research, and insights at Panasonic, and as a UX and Market Research Lead at Twitter.

Complementing Ari’s decade of experience as a police detective and years in the field as an applied researcher and research manager, he holds a Bachelor of Arts in Liberal Studies, a Master of Science in Criminal Justice, and a PhD in Cognitive Psychology.

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Find Ari here:

LinkedIn: https://www.linkedin.com/in/zelmanow/ Personal website: https://arizelmanow.com/ Customer Forensics: http://customerforensics.com/ Blog: https://zelmanow.medium.com/ X: https://twitter.com/arizelmanow

The Influential Researcher course: https://maven.com/interrogate/the-influential-researcher

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Hosted by Brendan Jarvis:

LinkedIn: https://www.linkedin.com/in/brendanjarvis/
Website: https://thespaceinbetween.co.nz/
Twitter: https://twitter.com/brendanjarvis/